Four Seasons of Storytelling
Mallory MacDonald—photographer, brand strategist, and owner of House of Felix—is inviting a small number of children’s boutiques and product brands to join a limited 2026 pilot series, Four Seasons of Storytelling. Rooted in thoughtful creative direction and intentional brand-building, this collaboration is designed to help you connect more meaningfully with your customers through elevated imagery and narrative-rich visual storytelling. Mallory would love to partner with your brand in the coming year.
Through this collaboration, we’ll create a visual narrative that unfolds across the seasons—thoughtfully crafted environments, curated styling, and intentional storytelling that reflect the heart of your brand. Each session is designed to showcase your products in a way that feels alive, meaningful, and emotionally resonant, offering you a year’s worth of imagery that strengthens connection, builds trust, and elevates how your customers experience your world.
‘Every photo feels intentional, heartfelt, and timeless.’
— Jamie Martin on Google
What’s Included
Each participating brand will receive:
Four Seasonal Sessions (Spring, Summer, Fall, Winter) photographed and art directed by House of Felix
Creative Direction & Styling aligned with your brand’s aesthetic and story
Curated Locations & Seasonal Sets in natural or styled environments
Edited Image Gallery (40 images per session) for unrestricted use across marketing, social, and e-commerce
Instagram Strategy and 12 curated posts with four reels, four carousels, and four individual images
Optional Add-Ons: short brand films, designer or maker portraits, or styled product vignettes
Meet Mallory
Mallory MacDonald is a photographer and brand strategist with over 15 years of experience in visual storytelling, creative direction, and marketing for lifestyle and design brands. Through her studio, House of Felix, she brings a refined, artful lens to the wonder years of childhood—capturing children and products with a sense of imagination, depth, and timeless beauty.
Before founding House of Felix, Mallory worked with global brands on creative content and brand positioning, giving her a holistic understanding of how powerful imagery shapes identity and drives connection. Her approach blends artistry and strategy—making her not only a photographer, but a creative partner who helps brands tell stories that feel alive, emotional, and enduring.
‘Simplicity is the ultimate sophistication.’
— Leonardo da Vinci
The Collaboration
The 2026 pilot collaboration is designed as a year-long creative partnership, unfolding across four seasons of thoughtful, story-driven imagery. As part of this limited pilot program, participating brands receive access to special partner pricing and a more collaborative, strategic process than our standard offerings.
Before confirming participation, we begin with a creative call to understand your brand’s needs, goals, and aesthetic direction. This ensures we’re aligned and can craft a visual narrative that truly supports your marketing, connects with your customers, and elevates your brand’s presence throughout the year.
Production elements such as props, wardrobe, or location rentals are approached collaboratively and only added when they enhance your story. Any potential costs are discussed and approved with your team before moving forward.
All final imagery includes full commercial and marketing usage rights across web, print, email, social, and paid media.
“A brand is a story always being told.”
— Scott Bedbury
Curious to connect?
If you would like to be considered for this offering in 2026, please inquire below. We will be extending it to a handful of brands, and would love to partner with Flora and Henri to tell your brand’s story in the year ahead.
